I have seen the Mars ad a few times, the one with a couple of dudes walking across town, surrounded and followed by these cool creatures. Are they from their imaginations? I think so, and populating your world with these creatures and artworks is comp lately natural. One of the guys has huge dragon wings superimposed on them, that are brilliantly drawn and realised.
Is this just an Australian ad? Anyway, this is one of my faves simply because of the sheer range of digital art styles. Abstract, clay characters, 3D models, pop art, japanese waves, 2-D animations, traditional art styles, a bit of fractal/chaos stuff, and all being brought into the mainstream...
I just see it as people are becoming more comfortable with it, more accepting, and seeing it as part of being cool and contemporary.
Have another look at it, there is so much crammed in to 30 seconds!
http://www.youtube.com/watch?v=sNcz34eUP2A
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